The Co-operative Insurance Cup

The Co-operative Insurance Cup is one of Scotland’s biggest football competitions. Maximise Sport took over management of the sponsorship media support and activation in 2007.

Our role was to drive incremental value in relation to media return, by showcasing the brand’s commitment to Scottish football - in particular investment at the grassroots of the game. The media management programme is integral to this activity; with a series of over-arching promotional support agreements negotiated and established with key media in Scotland - each one designed to deliver outstanding media content, coverage and value.

Additionally, Maximise Sport has developed a pro-active media support campaign which connects locally, regionally and nationally, and involves all key stakeholders, including media, clubs, players, Co-operative Financial Services staff, The Scottish Parliament and many grassroots organisations across Scotland.

We also play a lead role in the perfect execution of The Co-operative Insurance Cup Final itself – including negotiation and management of all support activity, such as match entertainment, media liaison and event management.

“Can I please convey my sincere thanks to you and the Maximise Sport team for another splendid job at yesterday’s Final. People think that this is just about a game of football, without realising the tremendous effort and team work that goes into the whole event. On behalf of the SFL and the entire management committee I want to compliment you and your team for another marvellous day . You represent the Co-operative, the SFL , but most of all yourselves, as a professional organisation who really do understand the needs and requirements of your clients.”

David Longmuir: Chief Executive – The Scottish Football League