Panini SPL Super Strikes & SPL Sticker Collection

Maximise Sport has been engaged by Panini since 2003, promoting the company’s SPL Super Strikes and SPL Sticker Collection.

Through an integrated programme of acquisition-led trial activity across newspapers, radio, SPL club media and shopping centre activation, Maximise Sport have achieved record media coverage for Panini, as well as their highest-ever sales volume for this product range.