To deliver effective PR, you need to know the media – and your audience - inside out. You also need to understand the differing roles of editorial and promotional delivery.

When Maximise Sport was tasked with revitalizing OVD Rum’s long-standing sponsorship of The OVD Junior Cup, our unrivalled experience of the sponsorship process also came into play.

The result? A campaign that featured in over 94% of local and principal national media, including radio and TV.